About Us
John

With 25+ years in customer service and sales in London, I often dreamed of escaping the hustle and grind of city life.

In April 2015, an opportunity arose to start a small hot tub company in my hometown with a school friend. I knew nothing about the industry, but after months of hard work, we secured a supplier and started selling hot tubs.

By May 2017, I took the leap and launched Platinum Hot Tubs, fulfilling my dream of working alongside my wife and close friends. Our mission: to offer the best products and aftercare in the industry.

I quickly saw a common issue—many dealers sold great products but neglected customers post-sale. I was determined to do things differently.

Now, seven years on, Platinum Hot Tubs has grown beyond expectations. We’ve expanded, built a fantastic team, and won a few awards along the way.

Today, I’m living the dream—spending time with family and friends, doing work I love.

About Us
Dani

After a career in office administration and sales—where I met my husband and business partner, John — I joined our growing business, Platinum Hot Tubs, full-time in 2022.  My husband started the company in 2017, and as it expanded, I sepped in to manage the administrative side.

A lot of people say they could never work with their partner, but for us, it is brilliant — we love it! We make a wonderful team, and working together has only made us stronger.  Even our Labrador, Sonny Bear, comes to work with us.  He is the perfect company mascot and a favourite among our customers!

As a family-based business, we want our customers to feel like part of the family.  Even one of our best friends works with us!  We look forward to the future, growing Platinum Hot Tubs, and maybe even one day welcoming our daughter into the team.

Meet the Manager
Adam

After 20 years in education, shifting to retail was a refreshing change. The chance to build a business with friends was an opportunity I couldn’t pass up.

I started by supporting John, helping set up the retail space, designing materials, and building the first website. Over time, I took on sales and operations.

Today, we’ve expanded beyond hot tubs to Swim Spas saunas, chill tubs, all focused-on health, and wellbeing. With exciting new partnerships ahead, the future looks bright.

And best of all, I’m still working with my friend.

A Platinum Service
Service Team

Our Platinum Hot Tubs Service Team is dedicated to ensuring your hot tub experience remains effortless, reliable, and relaxing all year round. With extensive training and hands-on expertise, our technicians specialise in the installation, maintenance, and repair of premium hot tubs, delivering the highest standard of service to every customer.

From the moment your hot tub is installed, our team is here to support you. We provide comprehensive servicing, including water care advice, system inspections, and preventative maintenance designed to keep your hot tub running at peak performance. Should an issue arise, our responsive service technicians diagnose and resolve problems quickly, minimising disruption so you can get back to enjoying your spa.

In addition to supporting the hot tubs we supply, our experienced engineers also service and repair a wide range of other makes and manufacturers of spas, ensuring more owners can benefit from our expertise and professional care.

What truly sets the Platinum Hot Tubs service team apart is our commitment to customer care. We take the time to explain how your spa works, offer practical maintenance tips, and ensure you feel confident managing your hot tub between service visits. Friendly, knowledgeable, and dependable, our service professionals treat every visit with care and attention to detail, helping keep your hot tub performing beautifully for years to come.